I’ve been designing and building mobile web sites for 10 years. Working with content producers, marketing teams and visual designers, I develop smart UI flows and compelling, usable interfaces. Leveraging popular front-end frameworks, I’ve written code on most projects, worked closely with engineers and their tools, to get interface details just right.
Direct involvement in all aspects of an e-commerce business, including design and development of quitokeeto.com. We’ve shipped tens of thousands of orders to every state and 25 countries.
Half of the orders are placed on mobile; using analytics, I iterated the design towards increased session duration, cart additions and conversion rate. The design merchandises handmade products using photography without a clumsy experience, communicating luxury retail with high-touch customer service.
Working with producers, we designed custom products, as well as sourced products internationally. As co-founder, I collaborated on creative direction, branding design, packaging and photography.
One of the earliest food blogs, 101cookbooks.com reaches millions of readers each year with the goal of inspiring nutritious, beautiful meals. The design challenge has been to take a decade of content and create an engaging mobile experience. Beyond high-traffic UI requirements, improving SEO and PageSpeed means using minimal render-blocking CSS, while keeping the design feeling distinctive.
Interface design and production for early stage start-ups, working directly with founders to create first versions of new features and UI. Adroll and Flixster are two that had successful exits.
CMS and e-commerce, content development for clients, including publications, corporate, retail and education. Projects included new sites with UX and site architecture discovery phases, to design refreshes of existing sites, including building mobile and responsive sites.
Bachelor of Arts, Villanova University, Pennsylvania